La Femme Verte
peri+ meno+ skincare
Louise and Sara Beauchamp, twin sisters and founding partners of La Femme Verte produce a beautiful range of natural skincare products ~ created by women, for women, to care for skin and wellbeing in midlife, in peri and the menopause and beyond.
Both Louise and Sara have Diplomas in Organic and Natural Skincare Formulation, recognised qualifications within the skincare industry. Using only natural ingredients their products really target the skin concerns that women have at this stage of their lives and the essential oils used in the three launch fragrance ranges ~ Geranium Rose and Petitgrain, Grapefruit and Bergamot and Frankincense and Vetiver ~ have been researched and chosen especially for their aromatherapeutic benefits on emotion.
Authentic, real, natural and unashamedly feminine, the primary brand marque is inspired by the origins of the meaning of La Femme Verte ~ The Green Woman ~ The essence of nature, she can be regarded as completely grounded, rooted of the earth and at peace with herself. It is an image that resonated with Louise and Sara and where they wanted to be.
The supporting roundel, a floral wreath surrounding the monogram LFV initials, is inspired by a much loved mirror, originally belonging to Louise and Sara’s mum. She had shared her love of plants and nature with them and honouring their mum’s memory helped to keep her with them at every stage of their La Femme Verte journey.
Product icons use elements from the primary Green Woman brand marque and supporting floral wreath roundel.
As part of their initial launch eCommerce website, and in social media too, they are also creating a space for women to come together, naturally empowering beauty through an online community and helping all women at this transitional stage of life and beyond, to own and manage their vulnerabilities, restore confidence, and cherish their own beauty.
Results. A brand identity that expresses naturally empowering beauty, enabling women in this transitional phase of life to cherish their own beauty.
